Statement of Intent free essay sample

It is noteworthy to mention that XX is well reputed and the only international university in the country. The well designed course curriculum along with associated lab works of XX drove me towards depth study of all basic modules of electrical engineering. The practical essence of theories always inspired me with newer lines of thinking. The industrial attachment after the end of my third year left a huge impact on me as witnessed the practical phenomenon of electrical engineering. Two weeks training at HAY, one week training at JAZZ and one week training at POP made me more inquisitive than ever before.Besides the core Electrical Engineering subjects also studied power and energy related subjects like study of these subjects helped me to get an A thorough insight at power system engineering. This is also an immersing sector in our country with a lot of available scopes to work on. The technical challenges encountered in expanding a new sector provided motivation to adjoin myself in research work on power sector. We will write a custom essay sample on Statement of Intent or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As the partial fulfillment of the requirement for the bachelor degree I chose to work on sustainable form of electricity. My undergraduate thesis topic was WWW.As sustainable electricity or energy security, environment pollution, and the climate change are now key challenges before the world community, the main objective of my thesis was to give a brief idea on electricity sustainability, nuclear power and discussed about a sustainable diversified energy mix suitable for Bangladesh where nuclear power plays the major role. Alongside my academic work, I am very much active in co-curricular activities. During my study in XX was involved in organizing a number of seminars, presentations on a range of technical topics and technical tours. Organizing such programs through teamwork assisted me to hone my leadership and interpersonal skill. But the greatest advantage of being involved in these activities was that developed the ability to multicast effectively. Darts University of Applied Sciences distinct niche in Power Engineering research encourages me to apply into its International Master of Electrical Engineering (MIMES) program. Its ongoing projects and researches in my field of interest are fascinating to me. There are some specific reasons why think this program and my future career plans are confluent.The first reason comes from my deep personal interest to research works. I have come from an underdeveloped country. Though XX provides an excellent research background for an engineering student, it lacks highly sophisticated research facilities and proper Industrial collaboration. I believe that the state-of-the-art research facilities, research centers and laboratories of Darts University of Applied Science will provide me the opportunities to implement my undergraduate knowledge into some apposite empirical researches. The second reason is derived from my liabilities to my country.Bangladesh is a developing country which is now on the brink of a major social and economic change. During this period my country will require a number of experts on Power System and Energy because right now my country is struggling to meet her Energy demands. I want to contribute my knowledge and expertise in these fields so that the people and my country can avail the advantages of my expertise in these fields to its full extent. The MIMES program, believe without any doubt, will prepare me appropriately and adequa tely to make some significant contribution to my neutron. The third reason is the social and intellectual benefits of this graduate program. Darts University of Applied Science provides a fascinating cosmopolitan milieu where the students from different cultures and disciplines can share their thoughts, opinions, knowledge, and views. Am sure that this sharing of insights will broaden my cerebral and social capabilities to a great extent. Among many prominent technology universities, I chose Darts University of Applied Science because it is one of the biggest technology universities in Germany and it is peccadillo in technology and engineering.It is among the top ranked universities of the world. Interdisciplinary subjects and seminars, subjects regarding engineering have motivated me to apply for this subject. My aim in seeking admission to Darts University of Applied Science is to avail the advantages of securing the best of knowledge and the opportunity of the best academic facilities in the world. I believe Darts University of Applied Science is the perfect place for me where my potential will be flourished.It will test my abilities to the highest limit ND provide me the best combination of knowledge and professional guidance in the field of Germany became my first choice for masters due to a number of reasons. Firstly, lots of positive feedback from other students who are currently studying in Germany. In Germany there are about 370 institutes of higher education, and around 200 universities of the applied science. Germanys federal structure and the cultural sovereignty of each federal state ensure that the country boasts a wealth of different cultural institutions and a vibrant cultural scene.

Leaders of the American Revolution

Leaders of the American Revolution The American Revolution began in 1775 and led to the rapid formation of American armies to oppose the British. While British forces were largely led by professional officers and filled with career soldiers, the American leadership and ranks were filled with individuals drawn from all walks of colonial life. Some American leaders, such as George Washington, possessed extensive service in the militia, while others came directly from civilian life. The American leadership was also supplemented by foreign officers recruited in Europe, though these were of varying quality. During the early years of the conflict, American forces were hampered by poor generals and those who had achieved their rank through political connections. As the war wore on, many of these were replaced as competent and skilled officers emerged. American Revolution Leaders: American Major General William Alexander, Lord Stirling - noted brigade, division, and department commanderLieutenant Colonel Ethan Allen - Commander, Green Mountain Boys during 1775 attack on Fort TiconderogaMajor General Benedict Arnold - noted field commander, famously changed sides in 1780 becoming one of historys best-known traitorsCommodore John Barry - noted naval commanderBrigadier General George Rogers Clark - Conqueror of the Old NorthwestMajor General Horatio Gates - Commander, Northern Department, 1777-1778, Southern Department, 1780Colonel Christopher Greene - Commander at Fort Mercer, Battle of Red BankMajor General Nathanael Greene - Commander, Continental Army in the South (1780-1783)Commodore John Paul Jones - Key American naval commanderMajor General Henry Knox - American artillery commanderMarquis de Lafayette - Noted French volunteer in American serviceMajor General Charles Lee - Controversial American field commanderMajor General Henry Light Horse Harry Lee - noted Americ an cavalry/light infantry commander Major General Benjamin Lincoln - Commander, Southern Department (1778-1780)Brigadier General Francis Marion - The Swamp Fox - Noted guerilla leaderBrigadier General Hugh Mercer - American general killed in 1777Major General Richard Montgomery - Promising American general killed at the Battle of QuebecBrigadier General Daniel Morgan - Key commander at Saratoga and CowpensMajor Samuel Nicholas - Founding Officer, US Marine CorpsBrigadier General Count Casimir Pulaski - Father of the America CavalryMajor General Arthur St. Clair - Commander at Fort Ticonderoga, 1777Major General John Stark - Victor of BenningtonMajor General Baron Friedrich von Steuben - Inspector General, Continental ArmyMajor General John Sullivan - Division Commander (1776-1778), Commander, Rhode Island (1778), Sullivan Expedition (1779)General George Washington - Commander in Chief, Continental ArmyMajor General Anthony Wayne - Daring American commander who saw extensive service American Revolution Leaders - British Major John Andre - British spymasterLieutenant General John Burgoyne - British commander at the Battle of SaratogaGovernor Major General Sir Guy Carleton - British Governor of Quebec (1768-1778, commander-in-chief in America (1782-1783)General Sir Henry Clinton - British commander-in-chief in America (1778-1782)Lieutenant General Lord Charles Cornwallis - British commander in the South, forced to surrender at the Battle of YorktownMajor Patrick Ferguson - inventor of the Ferguson rifle, commander at the Battle of Kings MountainGeneral Thomas Gage - governor of Massachusetts, commander-in-chief in America (1775)Vice Admiral Richard Howe - Commander, North American Station (1776-1778)General Sir William Howe - British commander-in-chief in American (1775-1778)Admiral Lord George Rodney - British naval commanderLieutenant Colonel Banastre Tarleton - noted British cavalry commander

Why study world religions Essay Example | Topics and Well Written Essays - 750 words

Why study world religions - Essay Example People throughout the world are loosing the fellow felling and togetherness which has been one of the main cornerstones of every religious saying. All the religions have been part of quite a few recent developments throughout the world. Also many are trying to use religion, for their vested interests, as it basically encapsulates a soft corner in every people’s life for meeting their own needs. Religious traditions are adaptable in nature. Religion is not only a process which encourages thinking about God but also to follow the religious maxim in every day’s life (American Academy of Religion, â€Å"Why Study Religion?†). World religion can be divided by different names such as Hinduism, Buddhism, Christianity, Islam or Jainism among others. The names of the religion can be different but the message that every religion tries to provide to the people of the world are almost the same. Every religion tries to pass on the message of love, sacrifice, togetherness, and truthfulness. Religion has a major influence on the way a person approaches and also responds to any experience in life. Each and every religion of the world has different valuable aspects which can be used to benefit human life. World Religion can be varied in terms of their ideas and also the way a person has to follow those ideas, but there are certain aspects which are the same in all the religions like ‘high God concept’, traditional or primitive religious beliefs, religious expressions and experiences, rituals, the idea of divine beings, and sacred personages (Quartz Hill School of Theology, â€Å"An Overview of the World s Religions†). In the process of studying different forms of religious sensibilities, Hinduism, Buddhist, Confucian, Taoist, Judaism, Christianity and Islam can be looked at. Religion over the years has been one of the most significant influencing factors in the human life. People throughout the world face challenges every day in various aspects of life

Freedom of Speech Essay Example | Topics and Well Written Essays - 500 words - 1

Freedom of Speech - Essay Example ould help to uphold certain values such as truth, to involve ordinary citizens in political-decision making, to strengthen the community, for self-fulfillment of the individual, to help check abuse of governmental power, to promote tolerance and to create a more robust community (Introduction to the Free Speech Clause). The Supreme Court has been more protective of political speech compared to other commercial speeches. For example, the first amendment does not give rights to individuals to lie about other people (First Amendment: Speech). The expression of artists and the use of symbolism are also protected under the first amendment (Camp, 2005). However the first amendment provides protection only to a lesser extent to commercial speech, defamation, speech that would be harmful to children, those broadcast on radio and television and speech given by public employees. On the other hand the freedom of speech offers no or limited protection to obscenity, child pornography, speech that advocates the use of force or law violation or causing panic, true threats like fighting words, sedition, blackmail, perjury and those which solicit to commit crimes (Camp, 2005; Cohen, 2008). In addition to having its reservations in providing protection to speeches, the first amendment has incorporated time, place and manner restrictions to speeches that enjoy a very elaborate protection under the first amendment. These would be upheld if the speeches are not sufficiently justifiable, or are tailored in a way to suit governmental interest or if they do not leave open other alternative channels of communication. While music is acknowledged as a form of communication and expression, which enjoys complete protection under the amendment, the Court has placed volume restrictions for outdoor music. The amendment also provides rights to a city to place â€Å"zoning restrictions on adult theatres and bookstores†, despite them being fully protected by the amendment, if the goal is to prevent

The Level of Employee Engagement and Organisational Performance in the Dissertation

The Level of Employee Engagement and Organisational Performance in the Nigerian Public Secto - Dissertation Example And if yes, then how does employees’ engagement relate to employees’ performance, i.e. positively or negatively? This study aims at investigating the relationship between employee engagement and organizational performance with particular reference to the Nigerian Public Sector, i.e. Ministry of Niger Delta Affairs and National Information Technology Development. In order to conduct this study, the researcher made use of primary research and obtained information related to employees’ engagement level and Ministry of Niger Delta Affairs and NITDA’s performance through survey questionnaire and interviews. The researcher selected 150 respondents for survey and interviewed 10 managers. The results obtained in this study show that there is a positive relationship between employees’ engagement and organizational performance. Moreover, it has also been concluded that the employees working in Ministry of Niger Delta Affairs and NITDA are highly engaged and t his high level of employee engagement has translated into improved organizational performance. Keywords: Employee Engagement, Organizational Performance, Motivation, etc. ... harts - Descriptive Findings 46 Figure 2: Scatter plot - Regression Analysis 48 List of Tables Table 1: Descriptive Findings – Demographics Attributes 36 Table 2: Descriptive Findings – Statements Related to Employee Engagement 39 Table 3: Descriptive Findings – Statements Related to Employee Engagement 42 Table 4: Findings from Regression Analysis 47 Chapter 1 Introduction 1.1. Background to the Context The term ‘employee engagement’ can be argued to be a comparatively new in managerial practices, as it emerged in the last decade (Bhatia, 2011). The concept of employee engagement can be elaborated as the degree of employees’ commitment towards attainment of organizational goals and objectives. Engagement of employees can also be regarded as the sense of responsibility developed in employees in relation to their contribution and performance for overall betterment of organization (Schaufeli & Solanova, 2007; Exec, 2007). In the fast changing co rporate world of today, it is strongly felt by the organizations that employees are their assets and it is due to this reason that organizations in general and management in particular have started give importance to the concept of employee engagement (Bhatia, 2011; Adi, 2012). However, the question arises whether employees’ engagement has something to do with the performance level of employees? And if yes, then how does employees’ engagement relate to employees’ performance, i.e. positively or negatively? This study thus attempts to explore this relationship between these two aspects of employees’ behavior in organizational context. 1.2. Research Aim This study aims at investigating the relationship between employee engagement and organizational performance with particular reference to the Nigerian Public

New Look Is Privately Owned Fashion Retail Company Marketing Essay

New Look Is Privately Owned Fashion Retail Company Marketing Essay For this Report it was requested to analyze the company New Look. To recognise the key issues those have an influence on the company to perform to its best, and to make recommendations for these. As a group tasks were divided; each person was assigned to analyze an influential issue and make recommendations for the information it had gathered. For the recommendations to be pleasing and realistic research had to be done. Resources such as: the internet, the companys website, website electronic resources, books, magazines, and general knowledge. For proof measures references were added for realistic purposes and avoid plagiarism. After finding the key issue an in-depth analysis of internal and external environment were conducted in which the New Look was operating. On doing the analysis next step was to decide the strategy options for resolving the issue faced by New Look. The major findings found in this case study based on the questions were: the standardised approach New Look as a company uses and whether it worked well. This research was carried out by analyzing reports and articles based on the strategy. It was found that the strategy worked well so far. Other factors are like the acceptance of New Look into developing countries such as India and the reason behind the frequent targeting from Non-tariff barriers. The organization is lacking knowledge on recognizing the number and nature of competitors in the fashion retail industry which could affect, directly or indirectly, business in the future in the form of decrease in revenues and closure of outlets. Research was done to understand adaptation of Polycentric approach in emerging economies. In the report success was achieved by finding the issue, analysing it and then giving the recommendations on it. All the findings and research conducted has been put in systematically in this report. INTRODUCTION Background New Look is a privately owned UK based Fashion retail company, and offers clothing, footwear, and accessories for men women. The company started its operation in 1969, and opened its first store in Taunton, UK and in 1988 its also spread its wings and entered French market and in 1995 opened its first store in Scotland. New Look was purchased and taken private by a private equity consortium in 2004 for GBP 700 million. In 2000 New look sold its French stores to French company Mim in return for 51% stake in company and then in 2003 it acquired remaining 49% share. Now it operates over 650 stores in U.K and has subsidiaries in France. Its manufacturing took place in over 1000 factories in 45 countries which include Europe Asia. Now in 2006 company have opened number of trial stores in Belgium and now looking forward to expand in Netherlands, Luxembourg, Eastern Europe, Middle-East and Asian Markets (www.newlook.com). Nature, Size, and Structure of the Market According to google news, New look is the UKs third largest womens retailer store. It is increasing range of its menswear to cope with the competition. According to Wrigley, New look is worth now between  £1 billion and  £1.5 billion. Company is keeping on penetrating its business in the UK. It has purchased 34 stores from the Littlewoods chain owned by retail group Associated British Foods. New Look is looking to boost its retail space to 2.4 million square feet by March 2006 from 1.6 million square feet last year. Market Segment, Nature of Competition New Look faces intense competition in the UK market. Because of its investment in design technology and low prices it keeps them ahead of competitors. Company is now focussing on menswear and children wear. By the end of 2005, New Look plans to extend its menswear ranges from 14 to 30 stores and is also planning to extend its fashion ranges to cater for children under nine (www.newlook.com). New look have strong working relationships with its suppliers and they are treated like their partners and even share the same values on Trust, ethics, quality, speed and ambition. Company deals with most up to date international fashion trends for both Men Women at low prices. KEY ISSUE FACING COMPANY Main Key Issue As a research on New Look proceeds, the group unanimously agreed that the global expansion can be the key issue for New Look Group. This was later confirmed with the course tutor. Explanation The decision was made on the basis of comparison of profits with major rivals (e.g. Gap Inc), slow growth in profits, emerging economies of India and China, and the boom in online shopping. Graph below shows the slow increase in profits to the year 2005. As many companies are rapidly going globally and making India and China their primary targets, it is urging New Look to react to this trend. According to the history of new look, they do have ambition to go global and they have started opening stores in France from 1988 but that strategy fails. In the report, we will analyse internal and external environment of new look and how they can manage to enter in different market segments globally with low risk of failure. Methodology After doing all our research, I found out that the major issue the company is facing to expand globally in order to cope with intensely increasing competition in the UK which is reducing profits. Its time now for New Look to think about expanding globally in order to increase sales and profits. To make it effective, we need to analyse the tangible and intangible resources which ensures expansion is feasible. It makes no difference whether they target their neighbour markets or the foreign market as New Look cant afford to fail in any of their global markets due to the fact that New Look is not a public limited company (PLC) so its got no shareholders to invest in them. New Look might consider other options such as outsourcing etc to reduce capital investment. In the report I aim to analyse the environment under which company is operating and look up for the strategies which will help them to overcome any potential threats in the global markets. After critical analysis of environment, we will be able to identify companys major strength and weaknesses and the potential opportunities and threats globally. Because of the nature of the business, I will have to look each market individually and provide options for mode of entry in each market. Initially, for each given option for the target market, I would advise company to test the option prior to make final decision. However, I will provide analysis evaluation for each given option in this report with the use of latest material available. . AIMS AND OBJECTIVES The aim of this essay is to investigate the internal external strategies of the business environment for NEW LOOK group. To achieve this aim I have planned to use Porters five forces and the PESTEL tools to analysis the intensity of the external environment and financial ratios to calculate whether or not the strategies are successful. Finally I will use a SWOT analysis to be specific and critical in our conclusion. ANALYSIS OF EXTERNAL ENVIRONMENT The external environment is often referred to as the macro environment. The external environment is often out of a businesses control none the less businesses use tools to achieve their goals. The external environment is divided into three major areas: the general, industry, and competitor environments as shown in figure below: GENERAL ENVIRONMENT PEST Analysis Political factors Government sometimes have direct control or influences to greater or lesser extent over legislation and regulations, this covers laws that influence employment, consumers protection, health and safety at work, contract and trading, trades unions. (Business Strategy, David Campbell). Chip PIN is the new, more secure way to pay with credit or debit cards in the UK. Instead of customers using their signature to verify payments, they will be asked to enter a four-digit Personal Identification Number (PIN) known only to them. Chip PIN is the biggest change to the way we pay since decimalisation. It is part of a global programme to tackle the soaring levels of plastic card fraud (BBC News). Economical Factors Governments usually set policy concerning these of taxation and expenditure in the country. With an increase of the grey market who have more disposable income due to the fact that there is a boom in the housing market a lot of these elder generation are now selling out from 3 to 4 bedroom houses in to smaller houses as a lot of there kids have grown up and moved out. There for this market has more disposable income then before, therefor new look should give more emphasis on this market then they have done previously Social Cultural Factors The cultures of countries in which a business operates can be of particular importance. The culture of a country consists of the values, attitudes and beliefs of its people. These in turn, will affect the way individual act and behave when dealing with certain product and services. In order for new look to go global they would have to consider the religious and cultural issues that will differ In different country such as Saudi Arabia were the grater number of the population would be offended by seeing a female in a mini skirt so there for new look should also conceder making different styles of clothing for different countries e.g. for Saudi Arabia less reviling clothes Technological Factors With the introduction of the internet and the success of it uses new look should provide a bigger emphasis on providing the merchandise on the internet such as ordering, reserving and selling on the internet., in order to increase there market share and compete with other online retailers. With the introduction to new and better technologys British fashion chain New Look is investing in new technology to help combat potential theft and the possible loss of stock worth  £4 million, according to a media report. New look is aware of the technological influence that involve developing and understanding that effects changes in their company. For new look technology is vital for competitive advantage, this is a major drive of globalisation for their company. New look produce good quality cloths and the best at a reasonable price, because technology has improved new looks production processes and deliver their service through its catalogue and via the Internet this has developed their information and communication technology. Industry Environment PORTERS FIVE FORCES To analyse New Look external environment, a business tool known as Porters five forces will be used. Porters Five Forces helps the marketer to contrast a competitive environment. These forces can be neatly brought together in a diagram like the one below: Porters five forces in accordance with New Look The Threat of new entry New Look has been established for almost a 37 years and has a considerable amount finance should the worst happen. At the moment they face competition from already established competitors for e.g., Debenhams, HM (datamonitor.com). For a new entrant to be a threat they would need to offer something different apart from trendy clothing and newer technology. New Look also face competition from new fashion stores being opened and to have the advantage over New Look would need to have better location and a wider selection of clothing including accessorise. Threat of Substitute Products New Look branch out in to five main areas these are women wear, menswear, children wear, footwear and accessorise. This means they are active in five different markets and to reduce the pressure of competition allow other companies to franchise there products or services allowing them to have a substantial amount of control. Threats from already established competitors come from Debenhams, HM, Top- Man, MS, Next and Claires. Bargaining Power of Buyers Generally the bargaining power of Buyers is low because the customers understand that they are paying Reasonable prices for up to date fashion clothes and services. However for the fashion retail market they have a considerable amount of choice so its important for New Look to get the service right to keep loyal customers and attract new ones. Power of suppliers Suppliers are also essential for the success of an organisation. Raw materials are needed to complete the finish product of the organisation. Suppliers do have power. This power comes from: If they are the only supplier or one of few suppliers who supply that particular raw material for this point the power of the supplier is low because there are several other suppliers that will sell to them. If it costly for the organization to move from one supplier to another also known as switching cost. Again on this point New Look has the upper hand because there are many suppliers that will want to sell there good to them. This means that the powers that the suppliers have over New Look and other major fashion producers around the world are under constant pressure to supply at lower prices in order not to loose a major client. Competitive Rivalry New Look group face intense competition from other well known fashion brands producers such as Debenhams, HM, Top-Man, and MS and NEXT; therefore compete through price wars in order to attract customers. Debenhams is a competitor because they make high levels of fashionable clothing selling different types of brands such as, John Rocha, Jonh Richmond, and variety of accessorise including gifts, home accessorise, electrical appliances. Also another competitive rivalry for New Look is Top Man. The reason it is competitive rivalry is because they are similar to New Look as they also offer fashionable up to date clothing at reasonable prices. They also sell their own brand of clothing like New Look. The barriers that affect this market to new entrance are havig the money to set up the business in terms of human resources, machinery and location. Finding a supplier for fashionable clothing wont be difficult for new businness. Almost half of sales are in Women wear. A quarter of sales are dedicated to Menswear and Children wear, with other items constituting the remaining sales.. COMPETITOR ANALYSIS Competitor analysis focuses on each company against which a firm directly competes. Four dimensions given below helps the firm prepare an anticipated response profile for each competitor. According to datamonitor.com, The New Looks top competitors are Associated British Foods plc, Debenhams PLC, Marks and Spencer Group PLC, Matalan PLC, NEXT PLC, Arcadia Group Limited. Some of the above mentioned competitors have already strong presence in some of the Global Markets. They are described below: Primark Stores Ltd is a subsidiary of Associated British Foods plc (ABF) Primark targets young, fashion-conscious under 35s, offering them high quality, fashion basics at value for money prices. Almost half of sales are in Women wear. A quarter of sales is dedicated to Menswear and Children wear, with other items constituting the remaining sales. Debenhams is a leading department stores group. Debenhams has a strong presence in key product categories including women wear, menswear, home wares, health and beauty, accessories, lingerie and children wear. A unique mix of exclusive own brands, including Designers at Debenhams, and third-party brands helps differentiate Debenhams from its competitors. In addition Debenhams has 30 international franchise stores in 14 countries outside the UK and Ireland, with a further 15 franchises scheduled to open by the end of the 2008 financial year. Debenhams is also extending its customer reach by making direct sales through its internet website. Marks and Spencer is a UK retailer of clothing, foods and home ware. It operates through both wholly owned stores and franchise stores. It has over 450 stores in the UK. The company is structured into four main operating divisions: food, clothing, home and international. The clothing division offers womens wear, mens wear, lingerie and childrens wear and footwear. The international division operates eight wholly-owned stores in Hong Kong as well as 198 franchise stores in 30 territories around the world. Matalan is a retailer of discount fashion and home wares. Matalan sells name-brand and private-label apparel for men, women and children, as well as some household products, at discount prices. The company operates primarily in the UK. Matalan sells discount fashion and home wares through its network of out of town UK stores. Matalans product range includes home ware, ladies, mens and childrens clothing, and footwear. Arcadia Group is a clothing retailer that operates approximately 2,000 stores throughout the UK, mainly in urban areas. It also controls over 200 franchised stores in about 30 countries worldwide. Arcadia operates eight store banners: Burton, Dorothy Perkins, Top Shop, Top Man, Evans, Miss Selfridge, Wallis and Outfit. Each brand targets a distinct market. As well as its eight shopping banners, the company also operates a complementary catalogue and online shopping business through its Dial Home Shopping unit. All the competitors have strong intentions to expand in the UK market as well as globally. As described above, they are targeting new markets and entering some the markets through acquisitions. It is affecting New Look because expansion is increasing their profit potential and they are making prices more competitive in the UK markets.. However New Look does hold an advantage over its competitors. According to Mintels consumer research the average age of the New Look customer is slightly older than at most specialist chains, but Next and Gap also record above average penetration figures in the 35-44 age band. For New Look this reflects its move to become more of a family fashion destination in its bigger stores. Price points are pitched low to attract young, less affluent women who want fashion but are restricted by tight budgets. New Looks combination of low prices and fashionable merchandise pitched at the younger end of the market is absolutely right in current conditions. The company has invested heavily in design facilities and producing a distinctive and unique handwriting is what is setting it apart from competitors this investment has made it a competitive edge on its competitors. And the retailer is moving towards being a distinctive fashion brand- with an attractive price tag attached to it. New Look faces some very competitive times. But it is well-established, has an excellent brand name and a considerable following. It should be one of the survivors. New Looks combination of low prices and fashionable merchandise pitched at the younger end of the market are the major plus point for the company. Delivering product with current market fashion with low price tag keeps New Look strong. Competitors are strong in online stores. Although a selection of products and their prices are featured on the New looks website, it is not transactional and customers are urged to visit their nearest store and see the full range. Before analyzing internal environment of New Look, the serious intention was given to context of Internal Analysis which is Global Economy, Global Mind-Set, and Analysis outcome. Analysis of Internal Environment The internal environment is divided into several stages as shown in figure below: Resources According to google news, New Look is a developed brand name and the group itself is a 3rd largest retail clothing company in the UK. It manufactures its products in 1000 manufacturing plants in 45 countries all over the globe which contributed to a large portion of companys physical resources. They have developed their organizational resources to manage, plan, and control their stores and manufacturing plants effectively. They own all of their stores in the UK and their subsidiaries in France which are their main fixed assets. It owns technological resources in the form of registered trademark, copyrighted designs. New Look has a reputation in producing latest design by the use of latest technology. It is investing in new technology to help combat potential theft and the possible loss of stock worth  £4 million, according to a media report. They have high calibre staffs which are the valuable assets of the company. They have focussed deeply on customer services by operating most of their women wear, menswear, and children wear stores separately. It is keen on employing key people in its board of members to increase the value of intangible human resources e.g. Phil Wrigley, Richard Lapthorne. By the combination of all above resources they are becoming more innovative in developing new designs and brining new ideas to attract more customers e.g. in 2005, their first national brand campaign New Look, The New Now was launched nationwide in-store with product, signage, POS and window displays. Customers are invited to become part of the New Look window display with the launch of the ultimate window shopping experience; customers will have their picture taken through the store window by a simple press of a button and their face then becomes the face for the mannequin. By making the effective use of all resources New Look can able to produce high quality and durable products. Capabilities New Look is effectively allocates and schedule for all its time and resources. They have very highly competitive human resource system which makes sure they select best people they want. It can be varied from store staff to the high management people. Because of their target market among the teens with unique fashion design with economical prices with effective marketing policy leads to brand promotion, high quality customer services and innovation merchandising. Core Competencies The company manufactures its products in 45 countries which increase rivalry among its suppliers which can act as a source of competitive advantage as they will produce durable products on cheap prices. They have developed a unique transport system which connects all 1000 factories which deliver all the manufactured garments to the company on time. This system is difficult to imitate for competitors and they can use it as a source of competitive advantage in order to operate globally. As far as outbound logistics concerned, they have developed such a system inside their business that it has to become one of their core points. They apply strict rules and regulations on outbound logistics and give good rates to the outsource company so that it becomes vital point for their business to deliver the product on time. New Look supply chain starts from the getting of raw materials and finished at the end products available for the customers in their stores. They have experts from buying raw materials and despatching them to warehouses where it goes through the manufacture processing and where quality control is assured. Then the finished product despatched to the market and the way its market is completely unique. They have expertise designers from very high reputative and innovative people which are meant to be made for designing. New Look have their designers from Turkish company called Saide which has a high reputation in giving new designs with a good quality product. They have unique style of marketing their product through prints, electronic, store promotion and through various schemes which attract lot of customers. In September 2005, New Look launched its first national brand campaign, New Look, The New Now. The New Now is designed to amplify New Looks ability to release affordable of the moment fashion onto the high street with most products hitting the stores within six weeks of the initial vision. Key Success Factors New Look target value-conscious customers who are aged 15-24 and tend to come from lower socio-economic groups. New Look set up its own sourcing arm in Turkey as a joint venture with Global Textiles, part of the Saide Group, in order to speed up its fast fashion even more. As well as economical cost, they highly focussed on innovative designs which make their products successful. The company has doubled the number of designers working on new ranges to 22 and has also strengthened its buying and merchandising team. Effective marketing strategy is one of the key factors which make them successful in the UK. SWOT ANALYSIS Strengths New look is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store. New look is a global fashion brand built upon a reputation for fine products and services. It has 650 stores in the UK and over 50 stores in France. A focused strategy is in place for human resource management and development. People are key to new looks business and it invests time and money in training people, and retaining a developing them. Weaknesses The organisation is dependant on a main competitive advantage, the retail of cloths. This could make them slow to diversify into other sectors should the need arise. Since new look sell products across many sectors (such as cloths, shoes and accessories), it may not have the flexibility of some of its more focused competitors. New looks logo has a very feminine look to it such as the use of the colour of the logo witch is in pink and the style of the logo which does discourage a lot of the single male to go and shop because they think it is only for the female shoppers Opportunities New look is becoming global and they are taking there trades to other countries such as India, where the younger generation are adopting a more of a westernise fashion and we see a lot of this in Indian bollywood films. With the introduction of the internet a wide access of the internet new look should think to sell more of there products over the internet witch would reduce more costs as thee will not need as many more employees. New products and services that can be retailed in their shops, such as Fair Trade products. New Look has the opportunity to expand its global operations. New markets for fashion retail such as India. Co-branding with other manufacturers of fashion, and brand franchising to manufacturers of other goods and services both have potential. New locations and store types offer new look opportunities to exploit market development. Threats New Look being one of the biggest fashion retailer means that they are a target for competitors to improve on. New look being a global retailer means that they are exposed to political problems in the countries that they operate in. New Look is exposed to the international nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could mean that New Look may be selling at a loss. This is an issue that faces all global brands. Online retailers are a threat as they are often able to sell at a cheaper price than shops WHAT I FOUND AFTER ASSESSING METHODOLOGY? After assessing the methodology, it was found that New Look should expand its business globally. New Look has to be very cautious and careful while expanding its business and keeping in mind all the pros and cons which are vital in any expansion of the business. Therefore, they must follow reasonable set of rules before stepping into new market. The methodology discussed in section 3 is one of the courses of actions available to the company. If the company follow this as explained in section 4, 5 and 6 they can make successful expansion across the globe because of the opportunities available in the global market. Although there are some threats of new rivals, cultural and geographical differences but keeping in mind the big picture in a strategic long run business plan expansion can become one of the strongest strength of the company. LIST OF POTENTIAL OPTIONS After analysing the external and internal environment of New Look Group I am able to make some suitable options. As the clothing industry has intense competition all over the globe, I have to split options according to each segment. They are outlined below: Option 1) The best mode of entry in India and Middle East is through Franchising because of Government regulations and competitive market. Many companies have entered through franchising and they were been successful. Option 2) As the New Look lacks the investment of shareholders, they should make cautious approach to North American market as they will face high competition but early returns on investments are implausible. Presence through e-commerce is moderately attractive but this will have positive effect on overall image of the company. Option 3) Openings of stores in Far East is attractive but geographical locations needs to be given importance as access to logistics will be limited. Option 4) According to the findings I have made, we conclude that New Look has high profit potentials in European Markets and they need to invest more in new stores throughout Europe. ANALYSIS OF POTENTIAL OPTIONS Strategic Options Analysis Evaluation Consistency Suitability Validity Feasibility Business Risk Appeal to Shareholders Option 1 Æ’- Æ’- Æ’- Option 2 Æ’- Æ’- Æ’- Æ’- Option 3 Æ’- Æ’- Æ’- Æ’- Option 4 Æ’- Æ’- Æ’- Æ’- EVALUATION Evaluation of the project report After initial test been done, company should launch full expansion in the target market/country. Evaluation and maintenance of sales revenue needs to be done and if the expansion is successful than they should target 2nd attractive market and so on. Future recommendations Technology New Look can use the latest technology available in mechatronics to made products more cost effectively to compete in global markets. E-commerce They need to introduce online shopping as much of their rivals already have a strong online presence. Going online with their sales will also cut down on money spent on shops, distribution, transportation, staff and other sundries. The customer when buying something online also pay money for shipping so there is added cost to the company. It is expected in the next 15 yrs 70% of all retail businesses will be done online so implementing this is not only beneficial but very necessary. E sale will help them to move from only high street presence to thousands of customer homes. Stock market In order for New Look to expand globally, they need a strong investment in the company. The best way to have this is by allowing investors to invest in the company. To make it attractive they need to register on the stock exchange. Whit there growing profits they can expect to command a good price for there stock. Doing this

Using Computers for Entertainment :: Expository Essays Research Papers

Using Computers for Entertainment In the past, you played board games with friends and family members, viewed fine art in an art gallery, listened to music on your stereo, watched a movie at a theater or on television, and inserted pictures into sleeves of photo albums. Today, you can have a much more fulfilling experience in each of there areas of entertainment. In addition to playing exciting, action-packed, 3-D multiplayer games, you can find hours of entertainment on the computer. For example, you can make a family tree, read a book to magazine online, listen to music on the computer, compose a video, edit pictures, or plan a vacation. These forms of entertainment are available on CD-ROM, DVD-ROM, and also on the Web. On the Web, you can view images of fine art in online museums, galleries, and centers.1[1] Some artists sell their works online. Others display them for your viewing pleasure. You have several options if you wish to listen to music while working on the computer. Insert your favorite music CD into the CD or DVD drive on your computer and listen while you work. Visit an online radio station to hear music, news, and sporting events (Peyton 25). At some of these sites, you even can watch videos of artists as they sing or play their songs. Instead of driving to the music store or video store to purchase music or movies, you can buy them on the Web. After paying for the music or movie online, you download it to your hard disk. Once on your hard disk, you listen to the music or watch the movie on the computer. Or, you can transfer it to a CD using a CD-RW and play the music on any CD p layer or the movie on a DVD player (Microsoft Word 2002 Project 2). Some people prefer to create their own music or movies. You can compose music and other sound effects using external devices such as an electric piano keyboard or synthesizer. You also can transfer or create movies by connecting a video camera to the computer.